What is Proactive Online Reputation Management

SEO has always been about improving your online reputation but we didn't use to ponder about protecting our online reputation, thinking it is safe. However, that is not the case and in fact, before the social media sites spread everywhere, we didn't even realise that it is actually easier to defame someone or something online than in real life. Thus, the need of proactive protection of the online reputation came into prominence. Every good digital marketing agency in Thailand now offers online reputation management or similar packages.

What these packages offer? Either you can choose those when the damage has been done or when you feel there can be an attack very soon. If the damage has been done, the agency would swiftly start damage control. Most of the times, these attacks come from social media, so, the agency would engage in social media management and contact the people and try to sort out the issues. They would also ensure that the issue doesn't receive much attention and get buried while in the background they try the appeasement of the irked parties.

Sometimes though, these attacks are motivated and well-crafted just to defame you. In those cases, the agency would ensure that the positive news about you comes to the top of the search engine and not those lies. The agency would also post proofs of your innocence and promote those on different forums, the social media and wherever the attackers are trying to malign you.

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Spot Unreliable SEO Companies Easily In This Way

Every website owner needs SEO else the website is as good as a dead bat. If there is no visitor to the website, the purpose, whatever it might be, isn't served. So, we need SEO, or the variations of it like SMO or PPC and other, for a successful website.

Now SEO is a tricky proposition and a completely new skill for people who don't know about it. Either you can invest time, effort and money to learn or you can hand the duties over to a professional company and spend your time, effort and money on more profitable things.

Those being said, the question arises, how to select a company who can provide excellent SEO services? There is one thing which tells you of an unreliable SEO company.

Any company who does SEO in Thailand would tell you how capable they are but some of those would simply go beyond the realm of credibility. When a SEO company promises you the top spot for all your keywords within a few weeks, there are two possibilities, either they are lying or they are planning to use forbidden techniques on your website.

Now, both of these are dangerous but the latter is probably more dangerous. In the first case, your website might languish where it is when the SEO starts. But if forbidden techniques are used, your website runs severe risk of Google penalty in which case, you might need to say final goodbye to your website.

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Professional Web Development Agencies Have Certain Advantages

The Thailand online revolution is not as old as some of the other Asian countries and thus, we can see the web design and development industry running at a fast pace to catch up with the world market. This rapid pace of expansion has created a huge demand for qualified web developers in Thailand. However, as the industry in new, there is a lack of experienced web developers. One should check not only the expertise and skill levels of the developer but also the experience and the previous works so that the project is left to experienced developers alone.

The other workaround of the problem would be to hire a web development company instead of a freelance web developer. Hiring a company has multiple advantages. First of all, you know who to hold responsible and where to look for when your project develops an issue. Secondly, these companies have more than one web developer so experience is not an issue here. Even if there are inexperienced designers, the team leader would be guiding him and your project will receive the attention you want. Finally, companies are way more professional than freelance web developers will ever be.

On the other hand, companies charge more than freelance developers. This is a trade off which you must make. When it comes to completing a project satisfactorily, professional web development agencies are much better an option and thus, you should not hesitate to pay a little extra to them.

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Evolve With The Industry or Move On

 

2017 is here but many companies can't simply get out of their habit of how they did SEO in 2010. That is the major reason why most of the SEO companies die silently or keep coming up with different identities after messing up at the first go. SEO has changed a lot and the successful players are those who adjusted and evolved with time. Hey, even Matt Cutts is not there anymore. Move on!

The major change in approach is how SEO has changed from a quantitative approach to a qualitative approach. For example, SEO companies used to count how many links they have created for a client as a metric of their success and yes, it worked, but in 2010. In 2017, a SEO company in Bangkok should ask themselves, how many quality links they have created and even how many bad links they have removed for the client! 

This change in approach is needed and it should be a top down lesson. The CEO of the company must assimilate it and should drill it down to the lowest level of SEO executives so they realise what their ultimate aim is, how their success would be measured as an employee.

We have been in this business for a long time to realise one thing, many people and experts can't simply change fast enough and thus, when those Google updates come, they lose complete clue. This is a fast moving domain and one must either embrace it or find another profession.

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