What is Proactive Online Reputation Management

SEO has always been about improving your online reputation but we didn't use to ponder about protecting our online reputation, thinking it is safe. However, that is not the case and in fact, before the social media sites spread everywhere, we didn't even realise that it is actually easier to defame someone or something online than in real life. Thus, the need of proactive protection of the online reputation came into prominence. Every good digital marketing agency in Thailand now offers online reputation management or similar packages.

What these packages offer? Either you can choose those when the damage has been done or when you feel there can be an attack very soon. If the damage has been done, the agency would swiftly start damage control. Most of the times, these attacks come from social media, so, the agency would engage in social media management and contact the people and try to sort out the issues. They would also ensure that the issue doesn't receive much attention and get buried while in the background they try the appeasement of the irked parties.

Sometimes though, these attacks are motivated and well-crafted just to defame you. In those cases, the agency would ensure that the positive news about you comes to the top of the search engine and not those lies. The agency would also post proofs of your innocence and promote those on different forums, the social media and wherever the attackers are trying to malign you.

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Changed Times Demands Professional Digital Marketing Help

These days, there are so many digital marketing agencies around us. However, most of these businesses don’t have the resources to utilise all the methods of digital marketing. In such cases, a digital marketing agency would prioritise certain activities and choose certain methods of online promotion which suits your specific objectives.

Online marketing was easy before the advent of web 2.0 and the endeavour itself was easy and it included promotional events, prints ads, radio and TV ads and mails. With changing times, now the companies are engaging in campaigns like SEO, SMO, PPC, email marketing, social media marketing, online reputation management, video marketing and more. You should identify which of these channels can help you in maximising the traffic and the profit.

These days a lot of channels are fighting for the attention of the clients. Before the internet, the competition you faced was more local but that has changed totally. Today, competition is coming from global players and everyone is fighting for a slice of market everywhere, even internationally. A digital marketing agency in Thailand can greatly help you because they have the experience of handling clients from different industries and from different locations. They have the knowledge of search engine optimisation and they can formulate the best marketing mix and create a strategy to utilise various channels of online marketing. This is very important in today’s business scenario as if you fail to compete against the global players, you cannot survive.

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