Ecommerce Web Design: Look and Functionalities

Ecommerce website design is different from the usual website design and it is more expensive as well. The simple reason is that ecommerce websites are like online shops where people are trying to sell products and services. Thus, the security of the website needs to be enhanced because financial transactions would take place on the website. Moreover, the website should have an easy product adding, product description add, edit, remove and modify options. Then, it should have an integrated shopping cart and if the seller is planning to offer special rates, rebates, discounts and coupon codes, he should be able to do that.

But these are the technical sides of ecommerce website design. For the aesthetic side, one must take care because nobody wants to buy from a website which doesn't look professional, clean or modern. There are multiple aspects to take care of. Firstly, the home page is the entrance to the website and it should have graphics which entice. However, the graphics shouldn't be too heavy because we would like the webpage to load fast as well. Secondly, the whole buying process should be smooth and linear and nowhere the client is to be distracted from his primary objective. Finally, the inner pages should have the same look and feel all over the website so that it look professional website.

The cost of ecommerce website design shouldn't deter you because this is an investment. You want to sell your products from this website and only professionally done website can do that.

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The Perils of Hiring Freelance Web Developers

Freelance web developers are often very talented and can really cater to your exact requirement. However, there is one big drawback and that is you can't really rely on them. If they deliver what they have promised, you have struck gold. However, if they don't, there is very little you can do apart from talking on the internet about how you were defrauded.

Firstly, the freelancer doesn't have a registered office. An agency would surely have that so you know where to go if things don't go like planned. The freelancers can have an office but most of the time, they have only an online presence and that suffices them.

Secondly, the freelancer might not be expert of everything. Web development, for examples, takes web design and coding, both into account and very few web developers in Thailand are actually masters of both of these arts. An agency would hire web developers and web designers for different purposes but the freelancer would do everything by himself which means it will either have a bad design or erroneous coding. You can't have the best of the both worlds.

Finally, freelancers might not deliver the project on time because most of the freelancers actually work somewhere else for a full time profession. Your project would get attention only when he is free from the primary obligation and thus, it will get delayed if his primary job doesn't allow him much time.

Consider these risks before choosing a freelancer or an agency.

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Different Popular Payment Models in SEO Industry

SEO companies. A lot has been written about them. Many of them spoke about the parameters on which to judge them. Most of these blogs are accurate and trustworthy. However, not many of these blogs actually spoke about a very important factor. How do you pay to these companies? No, we are not talking about the channel, it can be anything of your choice. We mean the payment model.

One certain SEO company in Bangkok would ask for the complete payment up front. They will show reasons like, what if the client doesn't pay after a whole month’s hard work. There has been such cases and frequently as well. Frankly, the SEO agencies are not Fortune 500 candidates nor are the most of the clients. Thus, many a times, the client didn't think about the reputation and stopped the payment. Unless the agency is of very high reputation, do not agree for this.

Some other agencies would ask for a payment at the end of the month. While this sounds a nice agreement, you must know that these agencies tend to charge more. This is nothing to frown at because they are simply adding the risk charges. Moreover, you should know that whatever the result of the campaign is, you are liable to pay at the end of the month.

If that sounds illogical to you, there is performance based payments. In this model, you pay only when a certain promised result has been achieved.

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Responsive Web Design Is The Present And Future

Web designing has evolved a lot from being a simple website making technology to an art where even the conversion rate or the mobile adaptability need to be taken care of. Thus, it is not simply finding the best agency for web design in Bangkok, hiring a content writer to write some fancy words and put it on the server. Among all the other advancements, responsive websites are being spoken about, by a lot of people, and for good reasons too. What are those reasons?

Responsive web design is making your website adaptive to the user screen so that the users can get the most of the website without much scrolling. Thus, you can understand, the elements, their sizes, shapes and positions are kept fluid and not fixed, this is why this is also called fluid grid technology. Once the website realises the screen size of the accessing device, it aligns the elements, the images, the texts, the menu, in such a way that the y beautifully cover the whole screen. In responsive web design, side-wise scrolling has been eliminated. Thus, only by scrolling up and down, one can view and access the whole website.

Responsive website is important because more smartphones and tablets are accessing the web than the traditional computers. There is no way of standardising the screen size and dimensions of the accessing devices. Thus, the website must be ready for different screens. Thus, responsive web design. With responsive websites, the websites will fit any screen beautifully.

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How to Get Started Using A CMS

Using CMS to manage a website is relatively simpler task but using it to set up a website is difficult task. You must hire a professional, either an agency or a freelancer, to do this job for you because it takes both web design and web development knowledge. Once the CMS has been designed, a computer savvy or professional and manage the website easily from the back-end. However, someone who understands CMS website development well is best suited to perform this task.

The CMS is known for its simplicity to manage and anybody with the access to the back-end can really update articles, post blogs, change page contents, upload a video or create a poll on the website. The content will be immediately published and available on the internet. There are different levels of user access, in every different CMS platform. The administrator access is generally the highest form of access which gives unlimited power while the user access is the most basic access level, at least, in WordPress.

A salesman, for example, can be given only a user access, who can alter the price of a product or add discounts. The graphics designer of the company can be allowed only to upload images and nothing else. The writers can be given the access to add, delete, modify or edit the content on the blogs or on the webpages. As you can see, CMS is such a relief when it comes to simple website management.

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Choose Your Next SEO Company Using These Points

SEO companies can promote our websites online and they offer a great range of services. Before hiring the SEO agency you have chosen, have you judged them on these three points?

Comprehensive Service: the SEO agency should be willing to do everything for you, including but not limited to keyword research, content writing, search engine submission, link building, directory submission, social media marketing, email marketing, pay per click campaigns and more. This will give you an advantage of choosing the exact elements you want for your SEO campaign, without going to another provider.

Recommendation: You should always check what the other people are saying about the SEO Company you are planning to hire. Try to find the testimonials and client feedback for this company. This will give you an idea of how affordable and efficient this SEO Company really is. You should read about pricing, packages, customer care service and performance.

Service Scalability: Some companies force the clients to buy their services as a while and doesn't allow choosing the services singularly. This means it all or nothing for you, either you take the complete package or look for another SEO company.

A decent SEO services in Bangkok, on the other hand, would be more willing to design you a package which you need. You can choose only those campaigns which you need and which are beneficial for you. IN other words, service range personalisation is always important, especially when the budget is limited.

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Flat Minimalistic Web Designs Are Here to Stay

Those days are gone when website designing used to be a playground for the developers and designers to display their skills and magic. This artificially beautiful, and often gaudy, website designing is a thing of past now. User centric website design is the new mantra and website owners are choosing aesthetic designs which delivers maximum user comfort. Many of the agencies who provide website design in Bangkok are ditching the old notions and offering clean and crisp minimalistic flat website design to the clients.

It can be expected that the minimalistic website design will still be there for a few years. Flat design is minimalistic website design which emphasises on clean website design, blight colour, open and free space and enough spacing between elements to make it visually comfortable. The 3D elements are giving way to 2D elements.

Flashy and designer orientation has never truly been minimalistic. It creates much clutter. If any of the elements is there which serves no real purpose yet increases the page load time and the usable space for the designers, it should remove. The visual effect is compensated by the bright colours and spacious elements. The functional characteristics of the website is easily captured via this design. Removing the shadows, grades, patterns, textures and effects, the flat design makes the website much more interactive. In fact, graphical muscle flexing has never done any good to the minimalistic design yet these designs tend to attract more visitors to the website.

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Thai Web Development Industry is Emerging Fast

The Thai economy is booming and strong corporate performance is fuelling the business processing and IT development strategies of the Thai companies. As these companies grow, they will need the support for professional web development in Thailand which caters to their online needs. Web development in Thailand is a younger service, compared to countries like USA, India or UK. However, this does not make the Thai web development arena anyway inferior. Despite having futuristic development model, the IT industry of Thailand was not formed till a few years back. The improvement of such a young industry is considerable and it is earning praises from many different countries, including the more developed countries. Not only simple websites, these agencies are creating web services, e-commerce application and even smartphone application.

Due to the high number of companies we have in Thailand, it is often confusing for the clients to choose the perfect one. You need to find an agency who will not only deliver what you need but will sign a deal to look after your complete IT needs. Proper research, understanding the basic IT concepts and rigorous searching are keys to finding an agency which will deliver exactly what you need or exceed the expectation. They will not be designing a website, they will be designing a solution, and something which will help you strengthen your web presence. Additionally, these agencies should also promote the website so that the potential customers can find you on the internet.

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Agile Web Development: An Overview

Website design is easy, it might seem. However, things are not as smooth as it might look. There are several considerations and thus, there are several methods of developing a website. In fact, most of these methodologies are valid for software development as well. A previously popular method was the waterfall method which had its fair bit of success. But as the web development evolved, other methods became popular. Presently, agile web design methodology is the most popular. Among the most beneficial features of Agile web design is how it takes the input of the customer into the fold and decides the next logical step by accommodating the feedback of the previous stage. Thus, this is, by far, the most flexible web design methodology now and deservedly so because websites are becoming highly customisable these days. Most of the leading agencies for website design in Bangkok are using agile web design to deliver projects to their clients on time.

Agile web design is the future of web design because it implements the changes as the development goes on. For one thing, a relatively inexperienced website owner doesn't need to think of everything in advance. He can provide his inputs as the developments move on. This makes the interaction between the client and the web developer very important, in this methodology. The client is involved in every step of the development and thus, the website is as close to the imagination of the owner as it is technologically possible.

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Professional, Not Cheap, Web Developers Are Required

Web developers a dozen a dime, as sad it sounds, it is the reality. However, like it is the case with everything else in life, quality doesn't come for cheap. When you find the proverbial dozen a dime web developer, the quality of work is worth a dime as well. Seriously, when someone is quoting rates which are less than even your expectation, can you really expect quality? Realistically, you would even be embarrassed to hold him responsible if it doesn't work, you being a goodhearted person.

Sadly, you need things which work, in your professional domain. You need a website which looks great and has even better functions. It should look professional, so that it gives the vibe of your company being a professional organisation. Enters the professional web developer of Thailand who would deliver exactly that. OK, it might be an agency but you get the sense, right? He will do exactly what your hired the cheap developer for. He will build a site using a design which befits the domain of the site and he will implement the functionalities which you want for your visitors. Moreover, he is accountable and responsible, two qualities of every professional web developer which aid you. You can always find him when you need and make him rework if you are not happy with something he built. If it is an agency, it is even better because there are different developers available at your disposal to take care of different aspects of development.

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WordPress: The King of CMS

CMS website is popular because they serve the purpose without being too difficult to develop. This has led the CMS to be the most popular type of website on the planet. If you don't know, CMS stands for Content Management System and it is exactly what it sounds. These websites are created to deliver contents (videos, texts, audio or images) to the users.  The most popular example would be a blog where we don't sell things and thus the only purpose behind creating a blog is to share contents with the readers.  The most popular premium CMS solution or platform is WordPress and you must have heard of it. Almost half of all CMS websites are built on WordPress and there are reasons why so.

WordPress is the easiest CMS to set up and thus, most web development agencies would offer you WordPress when offering CMS Web Development. WordPress also has multiple inbuilt features when the add-ons are used, the functionalities and the possibilities are literally limitless. Not only you can do almost anything you want to do with your website, you can measure the data so accurately as well. This is very important from the SEO perspective. From where we stand, SEO is the first thing we consider when thinking of a site. This is because, without promotion a website is as good as no website. With add-ons making SEO optimisation so simple, even the webmasters or the website owners can perform simple SEO tasks.

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Importance of Link Building in SEO

Yes, every blog on SEO in Thailand you read told you how important the links are for your website to rank. However, very few explained to you exactly what happens when you have links and why they are important. Let us explain.

Google is constantly searching the internet for content and noting them in their database. While going through the contents on the internet, they also encounter links. They follow these links and check out the contents of these links as well.

Now, suppose you sell shoes online and your website is all about shoes. Also suppose that there is a very prominent discussion board on a website, dedicated to leather shoes, where your link is mentioned. Google can understand the theme of a website by the general content it publishes and thus, it knows the discussion forum is more or less an authority on shoes. Now, in real life, if an expert names you, in a discussion as a reference, would interested people take note of it or not? Same happens on the internet with Google. When it sees that an authority site is naming you (linking you, in this case) it will take note of you, regarding shoes. It will increase your ranking because knowledgeable people cite you in their discussions.

Till now, we discussed the importance of quality links in SEO ranking. Now, your competitors are also trying their best to get mentions here and there. Thus, the quantity of the link comes in. That would be our next blog.

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What is Proactive Online Reputation Management

SEO has always been about improving your online reputation but we didn't use to ponder about protecting our online reputation, thinking it is safe. However, that is not the case and in fact, before the social media sites spread everywhere, we didn't even realise that it is actually easier to defame someone or something online than in real life. Thus, the need of proactive protection of the online reputation came into prominence. Every good digital marketing agency in Thailand now offers online reputation management or similar packages.

What these packages offer? Either you can choose those when the damage has been done or when you feel there can be an attack very soon. If the damage has been done, the agency would swiftly start damage control. Most of the times, these attacks come from social media, so, the agency would engage in social media management and contact the people and try to sort out the issues. They would also ensure that the issue doesn't receive much attention and get buried while in the background they try the appeasement of the irked parties.

Sometimes though, these attacks are motivated and well-crafted just to defame you. In those cases, the agency would ensure that the positive news about you comes to the top of the search engine and not those lies. The agency would also post proofs of your innocence and promote those on different forums, the social media and wherever the attackers are trying to malign you.

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Spot Unreliable SEO Companies Easily In This Way

Every website owner needs SEO else the website is as good as a dead bat. If there is no visitor to the website, the purpose, whatever it might be, isn't served. So, we need SEO, or the variations of it like SMO or PPC and other, for a successful website.

Now SEO is a tricky proposition and a completely new skill for people who don't know about it. Either you can invest time, effort and money to learn or you can hand the duties over to a professional company and spend your time, effort and money on more profitable things.

Those being said, the question arises, how to select a company who can provide excellent SEO services? There is one thing which tells you of an unreliable SEO company.

Any company who does SEO in Thailand would tell you how capable they are but some of those would simply go beyond the realm of credibility. When a SEO company promises you the top spot for all your keywords within a few weeks, there are two possibilities, either they are lying or they are planning to use forbidden techniques on your website.

Now, both of these are dangerous but the latter is probably more dangerous. In the first case, your website might languish where it is when the SEO starts. But if forbidden techniques are used, your website runs severe risk of Google penalty in which case, you might need to say final goodbye to your website.

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Professional Web Development Agencies Have Certain Advantages

The Thailand online revolution is not as old as some of the other Asian countries and thus, we can see the web design and development industry running at a fast pace to catch up with the world market. This rapid pace of expansion has created a huge demand for qualified web developers in Thailand. However, as the industry in new, there is a lack of experienced web developers. One should check not only the expertise and skill levels of the developer but also the experience and the previous works so that the project is left to experienced developers alone.

The other workaround of the problem would be to hire a web development company instead of a freelance web developer. Hiring a company has multiple advantages. First of all, you know who to hold responsible and where to look for when your project develops an issue. Secondly, these companies have more than one web developer so experience is not an issue here. Even if there are inexperienced designers, the team leader would be guiding him and your project will receive the attention you want. Finally, companies are way more professional than freelance web developers will ever be.

On the other hand, companies charge more than freelance developers. This is a trade off which you must make. When it comes to completing a project satisfactorily, professional web development agencies are much better an option and thus, you should not hesitate to pay a little extra to them.

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Evolve With The Industry or Move On

 

2017 is here but many companies can't simply get out of their habit of how they did SEO in 2010. That is the major reason why most of the SEO companies die silently or keep coming up with different identities after messing up at the first go. SEO has changed a lot and the successful players are those who adjusted and evolved with time. Hey, even Matt Cutts is not there anymore. Move on!

The major change in approach is how SEO has changed from a quantitative approach to a qualitative approach. For example, SEO companies used to count how many links they have created for a client as a metric of their success and yes, it worked, but in 2010. In 2017, a SEO company in Bangkok should ask themselves, how many quality links they have created and even how many bad links they have removed for the client! 

This change in approach is needed and it should be a top down lesson. The CEO of the company must assimilate it and should drill it down to the lowest level of SEO executives so they realise what their ultimate aim is, how their success would be measured as an employee.

We have been in this business for a long time to realise one thing, many people and experts can't simply change fast enough and thus, when those Google updates come, they lose complete clue. This is a fast moving domain and one must either embrace it or find another profession.

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How Web Design Evolved Over Time

Web design is the way of presenting content to the user of the internet. Web design includes images, texts, audio video and other contents. Thanks to the WYSIWYG editors, it has become a less cumbersome way of creating captivating websites. As the programs for creating websites became easier to use and offer more interactive ways of presenting the content, almost anyone can now afford to have a website done for cheap. Programs which were expensive and difficult to use are gone now. Many agencies are now offering affordable web design in Thailand to their clients.

Websites can be of two types, static and dynamic. Static pages have static content and they don’t change. Dynamic pages change their content and appearance, depending upon the end user. In more advanced website, we can see a mix of static and dynamic pages.

One should not confuse between web design and web development. While designers work on the visual factors of the website, web developers work on the codes which run the website. In other words, while developers build the back-end of the website, the designers build the user-facing front-side of the website.

One nice advantage of technology has been the advent of content management systems which allow the contents of any webpages to be updated without any programming skills or change of codes. This certainly cuts down the cost of maintaining a website.

When you are planning to build a website, it is very important to consider the exact need. You should think about the target audience and the purpose behind building the website before you decide what content you would use on the website.

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Changed Times Demands Professional Digital Marketing Help

These days, there are so many digital marketing agencies around us. However, most of these businesses don’t have the resources to utilise all the methods of digital marketing. In such cases, a digital marketing agency would prioritise certain activities and choose certain methods of online promotion which suits your specific objectives.

Online marketing was easy before the advent of web 2.0 and the endeavour itself was easy and it included promotional events, prints ads, radio and TV ads and mails. With changing times, now the companies are engaging in campaigns like SEO, SMO, PPC, email marketing, social media marketing, online reputation management, video marketing and more. You should identify which of these channels can help you in maximising the traffic and the profit.

These days a lot of channels are fighting for the attention of the clients. Before the internet, the competition you faced was more local but that has changed totally. Today, competition is coming from global players and everyone is fighting for a slice of market everywhere, even internationally. A digital marketing agency in Thailand can greatly help you because they have the experience of handling clients from different industries and from different locations. They have the knowledge of search engine optimisation and they can formulate the best marketing mix and create a strategy to utilise various channels of online marketing. This is very important in today’s business scenario as if you fail to compete against the global players, you cannot survive.

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Two factor Authentication of a Legit Web Design Company

Whenever a web design company writes a blog or article on how to select a web design company, take it with a pinch of salt. I don’t blame it on the reader because the company would want to highlight those features which they have while downplaying the factors which they lack. However, this blog is written differently, this is a blog which genuinely wants to help you in selecting the best web design company. There are many agencies offering web design in Bangkok but following these two factors, you can expect to find the best one.

Do they conduct an initial meeting at your place or at their office? If not, why not? It’s a standard practice for decent companies of any area to arrange for a meeting and in most of the cases, they will come to visit you. If they hesitate or tries to postpone or skip the meeting, you should be suspicious of them. Why wouldn’t a professional web design company want to meet a client?

Do they offer a no obligation contract? They should offer you and there should be no pressure on you. They should be able to give you a guideline from the initial conversation and then, you should expect to receive a formal quotation from them. The quotation should be professionally done as well. Ensure that the quotation has mentioned the parameters of the project which you have laid down in the initial meeting.

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Simple trick To Select The Best SEO Company

SEO companies are everywhere and all of them claim to have achieved miraculous results for their clients. How, then, you segregate the good ones from the average or the bad ones? The trick is so simple that you will laugh at it once I tell you. Open Google and search for SEO company in Bangkok if Bangkok is the locality where you need your SEO company. This can be where your office is and this can be another country where you can get cheaper rates, like India or Philippines. Now, those SEO companies who are ranking highly, have proven one thing and that is the most important consideration of selecting a SEO company and that is that they can rank, as you can see them rank, and that too for a very competitive keyword. Trust us when we say SEO itself is the most fiercely fought for keyword, only for this purpose. Now, my point is, if they can rank themselves for such a competitive keyword, they can probably get your website ranked as well.

However, no matter how great they are, they are no magician nor they know the secret recipe of Google’s ranking algorithm. Once you trust them, trust them completely and give them time. Any good SEO company will ask for time and this time is needed. You can’t build the fifth floor of your mansion directly, you need to lay the foundation first. Be wary of any SEO company who is promising extraordinary results within a couple of weeks, either they are lying or they are planning to employ banned tricks.

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Change Websites To Good Websites

 

We have had a great 2016. In fact, we had gained the highest number of clients for our web development service.  Web development in Thailand is a growing industry and many companies are still trying to come up with worldclass web properties, especially a website. While it takes no foresight to realise the importance of websites in today’s world, it is certainly important to know the importance of a world-class website.

Websites should have a few features to call it world-class. First of all, it should open in a jiffy. This means, you need to have a reliable and fast server. If your site is content heavy, like an ecommerce website with hundreds of pages or you are streaming videos, you should have a better server. Preferably, CDN is the way to go.

Secondly, no matter where you are targeting, you should have an English version of the website ready. This is because anyone who doesn’t understand the language of your website can refer to the English version if they want to access it. English is the most spoken 2nd language in the world. There is a high chance that you can gain traffic by adding English content to it.

Thirdly, there is an increasing need of quality content. No matter how good your web designing is, without rich and informative content, it wouldn’t stay relevant for a long time. To stay at the top, keep adding relevant and good content to your website, from time to time.

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App Store Optimisation: New Name of SEO in 2017

 

SEO services have been changing fast and some SEO services in Bangkok are still trying to make it work like it used to work in 2011. Things have changed and it is high time that we change our perspective of SEO. SEO has a much wider perspective now. For example, SEO now also includes ASO. What is ASO? How would it impact us? There are so many questions you might just want to ask us. We will answer you here, in brief.

ASO is App Store Optimisation. It is basically same with SEO. However, instead of promoting websites in Google search engine result page, we need to promote apps in Google play store. Technically, it is about promoting the app on any app store. Amazon, for example, has a very nice app store.

Anyway, promoting an app is different as Google Play store ranking criteria is even more closely guarded. However, people, especially the talented SEO guys have noticed a few trends.

Firstly, you can get the highly searched for keywords from Google keyword planner. Once you have the relevant keywords, you need to think of a name for your app. While you might have a name for your app ready, you might need to add some keywords to that name.

For example, you might want to call your eBook reader app, reedit.  However, if free eBook reader is a common and popular search term in play store, you might want to name your app, reedit- free eBook reader. Of course, for this, your app indeed needs to be free. Google would ban your app for misleading naming, otherwise.

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SEO Companies Need To Change In 2017

Did SEO change in 2016? That would be an interesting question to reflect on, in early 2017. As a leading SEO company in Thailand, we get to hear this question a lot, especially during the first quarter of every year. While we don’t have any answers like, “oh yes, now Google has added 12 more criteria for ranking”, we do reflect about the changes which took place in the last year.

Video marketing just became more important. Google has made great advancement in understanding video content, even without the subtitle and captions. Thus, your days of fooling Google with flimsy videos are numbered, if not over. We can see this from how Google can find you video even when the video caption or the description doesn’t have the keyword you have searched for. Keeping that in mind, probably Google bot can understand video than it previously could. You should be careful with what video you produce and share nowadays.

Secondly, we have also seen how mobile is becoming important and more people would love to use an app over a mobile version of the website. While you should not ignore the traffic to your mobile website, you should also create and optimise your app. The app would gain good popularity with proper ASO, App Store Optimisation.  While you should continue to work on your website, please work on your app as well as the computer user world is quickly becoming a mobile user world.

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Customer Journey Mapping: Important SEO Aspect

Analytics is used to understand user and visitor behaviour in a detailed way. Previously, there was no way of measuring customer interaction on the website. However, analytical tools like Google Analytics shows every touchpoint of the visitor. How they enter and interact with the website can be known from the data received from these data.

However, this hugely important data is ignored or, at least, not utilised properly, by most of the companies. In a survey, 50% of companies from Australia and New Zealand who use digital marketing, said that they have some understanding of customer journey and only one third has made any investment to improve the visitor interaction with the site. 

This means, if you invest time, effort and money on understanding customer journey, you can stay ahead of the competition. Among some of the more tangible benefits, you can expect more efficient media budget allocation, better understanding of customer metrics including decreased time to conversion, better customer retention and better net promoter score.

With so many advantages of tracking customer journey, it is really astonishing that companies are not exploiting this data. Moreover, most of these data are easily available from Google Analytics by default and no special or advanced setting is to be done. It is not at all difficult to get this data. 

While we can not expect every agency of digital marketing in Thailand to immediately plunge into this, we can expect them to at least take notice of this important metric in 2017.

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