Yes, every blog on SEO in Thailand you read told you how important the links are for your website to rank. However, very few explained to you exactly what happens when you have links and why they are important. Let us explain.
Google is constantly searching the internet for content and noting them in their database. While going through the contents on the internet, they also encounter links. They follow these links and check out the contents of these links as well.
Now, suppose you sell shoes online and your website is all about shoes. Also suppose that there is a very prominent discussion board on a website, dedicated to leather shoes, where your link is mentioned. Google can understand the theme of a website by the general content it publishes and thus, it knows the discussion forum is more or less an authority on shoes. Now, in real life, if an expert names you, in a discussion as a reference, would interested people take note of it or not? Same happens on the internet with Google. When it sees that an authority site is naming you (linking you, in this case) it will take note of you, regarding shoes. It will increase your ranking because knowledgeable people cite you in their discussions.
Till now, we discussed the importance of quality links in SEO ranking. Now, your competitors are also trying their best to get mentions here and there. Thus, the quantity of the link comes in. That would be our next blog.
Google is constantly searching the internet for content and noting them in their database. While going through the contents on the internet, they also encounter links. They follow these links and check out the contents of these links as well.
Now, suppose you sell shoes online and your website is all about shoes. Also suppose that there is a very prominent discussion board on a website, dedicated to leather shoes, where your link is mentioned. Google can understand the theme of a website by the general content it publishes and thus, it knows the discussion forum is more or less an authority on shoes. Now, in real life, if an expert names you, in a discussion as a reference, would interested people take note of it or not? Same happens on the internet with Google. When it sees that an authority site is naming you (linking you, in this case) it will take note of you, regarding shoes. It will increase your ranking because knowledgeable people cite you in their discussions.
Till now, we discussed the importance of quality links in SEO ranking. Now, your competitors are also trying their best to get mentions here and there. Thus, the quantity of the link comes in. That would be our next blog.
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