We knew of email marketing as the ultimate outreach program in digital marketing. However, with the advent of social media, things have changed drastically. Some digital marketing agency in Thailand are claiming that email marketing is obsolete and social media is the replacement. Is that the case?
SGF Services provide both of these services so we wouldn't be biased in our answer and our answer is NO. They are different. There are some advantages of email marketing which social media doesn't have, not yet, at least.
Emails are more personal than social media: Unless you are addressing every Twitter follower or Facebook follower of your brand personally, which is impossible, you cannot get personal with everyone. This is however, is possible in email marketing. And we all love when were addressed personally, isn't it?
Emails are more effective than social media: Mckinsey study shows that emails are 40% more effective in acquiring new customers, compared to social media. Another study by Monetate shows that email marketing has a much higher conversion rate than social media.
Emails are seen by more people: Even when we are paying Facebook and running ads for a target demography, there is no guarantee that people will see the ads on their feeds. However, emails reach the mailbox directly and they are checked by people more often. Radicati study shows that the chance of an email being checked is 5 times higher than seeing a social media ad.
That's it. Till social media soles these problems, keep using email marketing and keep using our services.
SGF Services provide both of these services so we wouldn't be biased in our answer and our answer is NO. They are different. There are some advantages of email marketing which social media doesn't have, not yet, at least.
Emails are more personal than social media: Unless you are addressing every Twitter follower or Facebook follower of your brand personally, which is impossible, you cannot get personal with everyone. This is however, is possible in email marketing. And we all love when were addressed personally, isn't it?
Emails are more effective than social media: Mckinsey study shows that emails are 40% more effective in acquiring new customers, compared to social media. Another study by Monetate shows that email marketing has a much higher conversion rate than social media.
Emails are seen by more people: Even when we are paying Facebook and running ads for a target demography, there is no guarantee that people will see the ads on their feeds. However, emails reach the mailbox directly and they are checked by people more often. Radicati study shows that the chance of an email being checked is 5 times higher than seeing a social media ad.
That's it. Till social media soles these problems, keep using email marketing and keep using our services.
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