SEO services have been changing fast and some SEO services in Bangkok are still trying to make it work like it used to work in 2011. Things have changed and it is high time that we change our perspective of SEO. SEO has a much wider perspective now. For example, SEO now also includes ASO. What is ASO? How would it impact us? There are so many questions you might just want to ask us. We will answer you here, in brief.
ASO is App Store Optimisation. It is basically same with SEO. However, instead of promoting websites in Google search engine result page, we need to promote apps in Google play store. Technically, it is about promoting the app on any app store. Amazon, for example, has a very nice app store.
Anyway, promoting an app is different as Google Play store ranking criteria is even more closely guarded. However, people, especially the talented SEO guys have noticed a few trends.
Firstly, you can get the highly searched for keywords from Google keyword planner. Once you have the relevant keywords, you need to think of a name for your app. While you might have a name for your app ready, you might need to add some keywords to that name.
For example, you might want to call your eBook reader app, reedit. However, if free eBook reader is a common and popular search term in play store, you might want to name your app, reedit- free eBook reader. Of course, for this, your app indeed needs to be free. Google would ban your app for misleading naming, otherwise.
ASO is App Store Optimisation. It is basically same with SEO. However, instead of promoting websites in Google search engine result page, we need to promote apps in Google play store. Technically, it is about promoting the app on any app store. Amazon, for example, has a very nice app store.
Anyway, promoting an app is different as Google Play store ranking criteria is even more closely guarded. However, people, especially the talented SEO guys have noticed a few trends.
Firstly, you can get the highly searched for keywords from Google keyword planner. Once you have the relevant keywords, you need to think of a name for your app. While you might have a name for your app ready, you might need to add some keywords to that name.
For example, you might want to call your eBook reader app, reedit. However, if free eBook reader is a common and popular search term in play store, you might want to name your app, reedit- free eBook reader. Of course, for this, your app indeed needs to be free. Google would ban your app for misleading naming, otherwise.
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