Did SEO change in 2016? That would be an interesting question to reflect on, in early 2017. As a leading SEO company in Thailand, we get to hear this question a lot, especially during the first quarter of every year. While we don’t have any answers like, “oh yes, now Google has added 12 more criteria for ranking”, we do reflect about the changes which took place in the last year.
Video marketing just became more important. Google has made great advancement in understanding video content, even without the subtitle and captions. Thus, your days of fooling Google with flimsy videos are numbered, if not over. We can see this from how Google can find you video even when the video caption or the description doesn’t have the keyword you have searched for. Keeping that in mind, probably Google bot can understand video than it previously could. You should be careful with what video you produce and share nowadays.
Secondly, we have also seen how mobile is becoming important and more people would love to use an app over a mobile version of the website. While you should not ignore the traffic to your mobile website, you should also create and optimise your app. The app would gain good popularity with proper ASO, App Store Optimisation. While you should continue to work on your website, please work on your app as well as the computer user world is quickly becoming a mobile user world.
Video marketing just became more important. Google has made great advancement in understanding video content, even without the subtitle and captions. Thus, your days of fooling Google with flimsy videos are numbered, if not over. We can see this from how Google can find you video even when the video caption or the description doesn’t have the keyword you have searched for. Keeping that in mind, probably Google bot can understand video than it previously could. You should be careful with what video you produce and share nowadays.
Secondly, we have also seen how mobile is becoming important and more people would love to use an app over a mobile version of the website. While you should not ignore the traffic to your mobile website, you should also create and optimise your app. The app would gain good popularity with proper ASO, App Store Optimisation. While you should continue to work on your website, please work on your app as well as the computer user world is quickly becoming a mobile user world.
2 comments:
"Super blog and very interesting information which I always wanted to search many article but you article is really fantastic."!!
SEO Agency Florida
Reaching the right audiences for your brand in the modern age is difficult because for them there are huge options available so in order to sell out your services/products you need to stand out. I too have a business and would like to promote it using the best marketing technique. Recently I was just thinking to hire the best facebook ads Los Angeles service.
Post a Comment