Can Social Media Replace Email Marketing

We knew of email marketing as the ultimate outreach program in digital marketing. However, with the advent of social media, things have changed drastically. Some digital marketing agency in Thailand are claiming that email marketing is obsolete and social media is the replacement. Is that the case?

SGF Services provide both of these services so we wouldn't be biased in our answer and our answer is NO. They are different. There are some advantages of email marketing which social media doesn't have, not yet, at least.

Emails are more personal than social media: Unless you are addressing every Twitter follower or Facebook follower of your brand personally, which is impossible, you cannot get personal with everyone. This is however, is possible in email marketing. And we all love when were addressed personally, isn't it?

Emails are more effective than social media: Mckinsey study shows that emails are 40% more effective in acquiring new customers, compared to social media. Another study by Monetate shows that email marketing has a much higher conversion rate than social media.

Emails are seen by more people: Even when we are paying Facebook and running ads for a target demography, there is no guarantee that people will see the ads on their feeds. However, emails reach the mailbox directly and they are checked by people more often. Radicati study shows that the chance of an email being checked is 5 times higher than seeing a social media ad.

That's it. Till social media soles these problems, keep using email marketing and keep using our services.

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Web Developers Aplenty But Who Do you Trust

We are often asked about different web design options the clients have and often we are astonished to hear about their struggles and challenges they faced in finding the right web designer or web developer. Many times we hear how they have been taken for a ride by the previous web designers and web developers and for that very reason how they are reluctant to try out anyone else. Some of these people actually decided to do things of their own and badly failed, or at least struggled, to get going in a completely new profession. They end up getting more frustrated than ever that nothing is working out and then they come to us, looking for a possible rescue.

Once, during a meeting with someone on a completely different topic, we casually discussed the web development as a profession and he flatly said that he hated web designers. This is not an individual incident, I am sure. This is not true for the whole industry as there are people who really know what they are doing while, truly and sadly, there are people who think they know what they are doing.

If you are not happy with the current web developer or if you are trying to find someone else whom you can trust and who can build a website you want, this article is to provide you with some valuable tips on finding the web developer who would really deliver.

A web developer can be a freelancer and there are some great agencies doing awesome web development in Bangkok. First of all, you need to decide whether you wish to have an agency or a freelancer.

A freelancer would certainly cost you less, partly because he has no overhead expenses nor need to pay salaries to his employees. Secondly, most of the freelancers have little, if not no, brand value which requires no brand management expenses. However, as they don't have a registered business, most of the time, it is difficult to get hold of them if something goes back. However, there are some great freelancers who are doing awesome work and you can get your website done for a low cost. These freelancers also display amazing sense of responsibility and professionalism.

The other option would be to employ an agency who would charge you higher, of course, but then, you get the complete security of trusting a business with your tasks and if anything goes wrong, you know who to hold responsible.

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Search Network or Display Network: Choose the Apt One

If you don't want to wait patiently for a few months for your website to show up on the first page of Google, you need PPC. It stands for Pay per click but it encompasses other related methods such as pay per view, pay per conversion or pay per impression. PPC is, albeit mistakenly, is used interchangeably with paid campaigns.

In PPC, you pay Google to show your advertisements along with organic search results, if you have chosen Google search network in your setting.  Generally 8 advertisements are shown on the search result page, apart from the organic results. However, Google decides how many PPC to show on one page.

If you have chosen Google display network or a combination of both, then your ads show up on different websites as well. These websites are all Google AdSense associates and whatever you pay Google, Google pays a percentage of that to the webmasters of these websites.

We provide PPC in Thailand and clients often ask us, which is right for them? If you think your name is known to the common target users, you might want to stick to the search network alone as this means people are actively searching for services or products you sell. However, if you want to build brand recognition, display network is good for you. Google decides which customers might be interested in your services or products and shows your ads on whatever website they visit. Continuously seeing your brand, they become aware of it.

Also consider, bids for slots on search result page is considerably higher, compared to slots available on different websites.

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Trusting A Web Design Agency From Bangkok

Thailand is an Asian country which embraces technology faster than many others. This is why we can see the latest personal electronics gadgets selling everywhere. Thai people are internet savvy and they are more prone to buy things online. This is why you need a website, or an app, to survive in the Thailand business world. To have a functional yet visually pleasant website, you need to employ a web designer agency and there is no dearth in Bangkok of web design agencies. How would you even make your mind up?

Firstly, a web design agency should have its own website done brilliantly. After all it is their own website and they should leave no stones unturned to make it the best website in the world. This is their first and foremost weapon to gain customers. If you don't like the design and the functionalities of their own website or you feel something is lacking or some functions are simply outdated, there is no point in contacting them. If they can't have a great website for themselves, how can they build a website for you!

Secondly, check how many brands you can recognise from their existing clients’ list. If there is no such page, leave the site as they have established no credibility. If there is such a list, see if you can recognise any of those names. Google for those brands and those brands must have a relationship manager contact email somewhere on their website. Mail them and verify about the claim of the web design agency. If you get a positive response, yes, you might proceed to trust this agency.

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