Change Websites To Good Websites

 

We have had a great 2016. In fact, we had gained the highest number of clients for our web development service.  Web development in Thailand is a growing industry and many companies are still trying to come up with worldclass web properties, especially a website. While it takes no foresight to realise the importance of websites in today’s world, it is certainly important to know the importance of a world-class website.

Websites should have a few features to call it world-class. First of all, it should open in a jiffy. This means, you need to have a reliable and fast server. If your site is content heavy, like an ecommerce website with hundreds of pages or you are streaming videos, you should have a better server. Preferably, CDN is the way to go.

Secondly, no matter where you are targeting, you should have an English version of the website ready. This is because anyone who doesn’t understand the language of your website can refer to the English version if they want to access it. English is the most spoken 2nd language in the world. There is a high chance that you can gain traffic by adding English content to it.

Thirdly, there is an increasing need of quality content. No matter how good your web designing is, without rich and informative content, it wouldn’t stay relevant for a long time. To stay at the top, keep adding relevant and good content to your website, from time to time.

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App Store Optimisation: New Name of SEO in 2017

 

SEO services have been changing fast and some SEO services in Bangkok are still trying to make it work like it used to work in 2011. Things have changed and it is high time that we change our perspective of SEO. SEO has a much wider perspective now. For example, SEO now also includes ASO. What is ASO? How would it impact us? There are so many questions you might just want to ask us. We will answer you here, in brief.

ASO is App Store Optimisation. It is basically same with SEO. However, instead of promoting websites in Google search engine result page, we need to promote apps in Google play store. Technically, it is about promoting the app on any app store. Amazon, for example, has a very nice app store.

Anyway, promoting an app is different as Google Play store ranking criteria is even more closely guarded. However, people, especially the talented SEO guys have noticed a few trends.

Firstly, you can get the highly searched for keywords from Google keyword planner. Once you have the relevant keywords, you need to think of a name for your app. While you might have a name for your app ready, you might need to add some keywords to that name.

For example, you might want to call your eBook reader app, reedit.  However, if free eBook reader is a common and popular search term in play store, you might want to name your app, reedit- free eBook reader. Of course, for this, your app indeed needs to be free. Google would ban your app for misleading naming, otherwise.

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SEO Companies Need To Change In 2017

Did SEO change in 2016? That would be an interesting question to reflect on, in early 2017. As a leading SEO company in Thailand, we get to hear this question a lot, especially during the first quarter of every year. While we don’t have any answers like, “oh yes, now Google has added 12 more criteria for ranking”, we do reflect about the changes which took place in the last year.

Video marketing just became more important. Google has made great advancement in understanding video content, even without the subtitle and captions. Thus, your days of fooling Google with flimsy videos are numbered, if not over. We can see this from how Google can find you video even when the video caption or the description doesn’t have the keyword you have searched for. Keeping that in mind, probably Google bot can understand video than it previously could. You should be careful with what video you produce and share nowadays.

Secondly, we have also seen how mobile is becoming important and more people would love to use an app over a mobile version of the website. While you should not ignore the traffic to your mobile website, you should also create and optimise your app. The app would gain good popularity with proper ASO, App Store Optimisation.  While you should continue to work on your website, please work on your app as well as the computer user world is quickly becoming a mobile user world.

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Customer Journey Mapping: Important SEO Aspect

Analytics is used to understand user and visitor behaviour in a detailed way. Previously, there was no way of measuring customer interaction on the website. However, analytical tools like Google Analytics shows every touchpoint of the visitor. How they enter and interact with the website can be known from the data received from these data.

However, this hugely important data is ignored or, at least, not utilised properly, by most of the companies. In a survey, 50% of companies from Australia and New Zealand who use digital marketing, said that they have some understanding of customer journey and only one third has made any investment to improve the visitor interaction with the site. 

This means, if you invest time, effort and money on understanding customer journey, you can stay ahead of the competition. Among some of the more tangible benefits, you can expect more efficient media budget allocation, better understanding of customer metrics including decreased time to conversion, better customer retention and better net promoter score.

With so many advantages of tracking customer journey, it is really astonishing that companies are not exploiting this data. Moreover, most of these data are easily available from Google Analytics by default and no special or advanced setting is to be done. It is not at all difficult to get this data. 

While we can not expect every agency of digital marketing in Thailand to immediately plunge into this, we can expect them to at least take notice of this important metric in 2017.

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