How Web Design Evolved Over Time

Web design is the way of presenting content to the user of the internet. Web design includes images, texts, audio video and other contents. Thanks to the WYSIWYG editors, it has become a less cumbersome way of creating captivating websites. As the programs for creating websites became easier to use and offer more interactive ways of presenting the content, almost anyone can now afford to have a website done for cheap. Programs which were expensive and difficult to use are gone now. Many agencies are now offering affordable web design in Thailand to their clients.

Websites can be of two types, static and dynamic. Static pages have static content and they don’t change. Dynamic pages change their content and appearance, depending upon the end user. In more advanced website, we can see a mix of static and dynamic pages.

One should not confuse between web design and web development. While designers work on the visual factors of the website, web developers work on the codes which run the website. In other words, while developers build the back-end of the website, the designers build the user-facing front-side of the website.

One nice advantage of technology has been the advent of content management systems which allow the contents of any webpages to be updated without any programming skills or change of codes. This certainly cuts down the cost of maintaining a website.

When you are planning to build a website, it is very important to consider the exact need. You should think about the target audience and the purpose behind building the website before you decide what content you would use on the website.

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Changed Times Demands Professional Digital Marketing Help

These days, there are so many digital marketing agencies around us. However, most of these businesses don’t have the resources to utilise all the methods of digital marketing. In such cases, a digital marketing agency would prioritise certain activities and choose certain methods of online promotion which suits your specific objectives.

Online marketing was easy before the advent of web 2.0 and the endeavour itself was easy and it included promotional events, prints ads, radio and TV ads and mails. With changing times, now the companies are engaging in campaigns like SEO, SMO, PPC, email marketing, social media marketing, online reputation management, video marketing and more. You should identify which of these channels can help you in maximising the traffic and the profit.

These days a lot of channels are fighting for the attention of the clients. Before the internet, the competition you faced was more local but that has changed totally. Today, competition is coming from global players and everyone is fighting for a slice of market everywhere, even internationally. A digital marketing agency in Thailand can greatly help you because they have the experience of handling clients from different industries and from different locations. They have the knowledge of search engine optimisation and they can formulate the best marketing mix and create a strategy to utilise various channels of online marketing. This is very important in today’s business scenario as if you fail to compete against the global players, you cannot survive.

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Two factor Authentication of a Legit Web Design Company

Whenever a web design company writes a blog or article on how to select a web design company, take it with a pinch of salt. I don’t blame it on the reader because the company would want to highlight those features which they have while downplaying the factors which they lack. However, this blog is written differently, this is a blog which genuinely wants to help you in selecting the best web design company. There are many agencies offering web design in Bangkok but following these two factors, you can expect to find the best one.

Do they conduct an initial meeting at your place or at their office? If not, why not? It’s a standard practice for decent companies of any area to arrange for a meeting and in most of the cases, they will come to visit you. If they hesitate or tries to postpone or skip the meeting, you should be suspicious of them. Why wouldn’t a professional web design company want to meet a client?

Do they offer a no obligation contract? They should offer you and there should be no pressure on you. They should be able to give you a guideline from the initial conversation and then, you should expect to receive a formal quotation from them. The quotation should be professionally done as well. Ensure that the quotation has mentioned the parameters of the project which you have laid down in the initial meeting.

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Simple trick To Select The Best SEO Company

SEO companies are everywhere and all of them claim to have achieved miraculous results for their clients. How, then, you segregate the good ones from the average or the bad ones? The trick is so simple that you will laugh at it once I tell you. Open Google and search for SEO company in Bangkok if Bangkok is the locality where you need your SEO company. This can be where your office is and this can be another country where you can get cheaper rates, like India or Philippines. Now, those SEO companies who are ranking highly, have proven one thing and that is the most important consideration of selecting a SEO company and that is that they can rank, as you can see them rank, and that too for a very competitive keyword. Trust us when we say SEO itself is the most fiercely fought for keyword, only for this purpose. Now, my point is, if they can rank themselves for such a competitive keyword, they can probably get your website ranked as well.

However, no matter how great they are, they are no magician nor they know the secret recipe of Google’s ranking algorithm. Once you trust them, trust them completely and give them time. Any good SEO company will ask for time and this time is needed. You can’t build the fifth floor of your mansion directly, you need to lay the foundation first. Be wary of any SEO company who is promising extraordinary results within a couple of weeks, either they are lying or they are planning to employ banned tricks.

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Change Websites To Good Websites

 

We have had a great 2016. In fact, we had gained the highest number of clients for our web development service.  Web development in Thailand is a growing industry and many companies are still trying to come up with worldclass web properties, especially a website. While it takes no foresight to realise the importance of websites in today’s world, it is certainly important to know the importance of a world-class website.

Websites should have a few features to call it world-class. First of all, it should open in a jiffy. This means, you need to have a reliable and fast server. If your site is content heavy, like an ecommerce website with hundreds of pages or you are streaming videos, you should have a better server. Preferably, CDN is the way to go.

Secondly, no matter where you are targeting, you should have an English version of the website ready. This is because anyone who doesn’t understand the language of your website can refer to the English version if they want to access it. English is the most spoken 2nd language in the world. There is a high chance that you can gain traffic by adding English content to it.

Thirdly, there is an increasing need of quality content. No matter how good your web designing is, without rich and informative content, it wouldn’t stay relevant for a long time. To stay at the top, keep adding relevant and good content to your website, from time to time.

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App Store Optimisation: New Name of SEO in 2017

 

SEO services have been changing fast and some SEO services in Bangkok are still trying to make it work like it used to work in 2011. Things have changed and it is high time that we change our perspective of SEO. SEO has a much wider perspective now. For example, SEO now also includes ASO. What is ASO? How would it impact us? There are so many questions you might just want to ask us. We will answer you here, in brief.

ASO is App Store Optimisation. It is basically same with SEO. However, instead of promoting websites in Google search engine result page, we need to promote apps in Google play store. Technically, it is about promoting the app on any app store. Amazon, for example, has a very nice app store.

Anyway, promoting an app is different as Google Play store ranking criteria is even more closely guarded. However, people, especially the talented SEO guys have noticed a few trends.

Firstly, you can get the highly searched for keywords from Google keyword planner. Once you have the relevant keywords, you need to think of a name for your app. While you might have a name for your app ready, you might need to add some keywords to that name.

For example, you might want to call your eBook reader app, reedit.  However, if free eBook reader is a common and popular search term in play store, you might want to name your app, reedit- free eBook reader. Of course, for this, your app indeed needs to be free. Google would ban your app for misleading naming, otherwise.

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SEO Companies Need To Change In 2017

Did SEO change in 2016? That would be an interesting question to reflect on, in early 2017. As a leading SEO company in Thailand, we get to hear this question a lot, especially during the first quarter of every year. While we don’t have any answers like, “oh yes, now Google has added 12 more criteria for ranking”, we do reflect about the changes which took place in the last year.

Video marketing just became more important. Google has made great advancement in understanding video content, even without the subtitle and captions. Thus, your days of fooling Google with flimsy videos are numbered, if not over. We can see this from how Google can find you video even when the video caption or the description doesn’t have the keyword you have searched for. Keeping that in mind, probably Google bot can understand video than it previously could. You should be careful with what video you produce and share nowadays.

Secondly, we have also seen how mobile is becoming important and more people would love to use an app over a mobile version of the website. While you should not ignore the traffic to your mobile website, you should also create and optimise your app. The app would gain good popularity with proper ASO, App Store Optimisation.  While you should continue to work on your website, please work on your app as well as the computer user world is quickly becoming a mobile user world.

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